Stand up a results-producing marketing automation platform

Automate and generate… Revenue!

At the forefront of marketing automation, Tech Data IT selected and implemented Marketo and then handed it off to Marketing…
Company
Tech Data
Initiative
Stand up a results-producing marketing automation platform
Timeline
3 months
Responsibilties
Project management
 / 
Process
 / 
Execution
Challenge

Another inherited platform… the paint was still drying but we were handed a Marketo implementation without much thought on what to do with it.

Goal

Stand up templates, workflows, and processes that would produce revenue-generating emails.

Approach

Fast-track Marketo expertise attained. Devise, develop, and rollout new digital marketing products to sell and market to customers. Create 6 custom workflows, 8 email templates, and data cleansing automation.

Outcome

New products increased revenue. Personally responsible for designing, developing, and delivering $1M profit/quarter in emails where there was once $0. Smart drip, trigger, and nurture campaigns that decreased unsubscribe rates by 45% while growing the marketable database by over 25% Q/Q.

More work
Teamwork makes the

Walk through walls

Project Manager
Product Owner
At Masonite, I successfully balanced Gantt charts and sprints to drive the replatform of the company’s corporate and residential site from WordPress to Optimizely DXP.
Teamwork makes the

Disruptive eCommerce

Digital Strategy
Technical SEO
UI/UX
Following the unveiling of a new marketplace with the soft launch of its website; my client approached me in support of hard launch readiness that would include a significant marketing plan investment including paid media.