Jennifer Barilla | Trusted digital & web partner

Turning AI ambition into operational reality

Aligning platforms, content, governance, and teams to modernize digital experiences without creating digital chaos.

I've spent more than 20 years bridging the gap between website strategy and execution. From platform operations and governance to digital experience optimization and AI-enabled workflows, I help organizations turn ambitious plans into measurable outcomes.

Operationalizing Innovation
‍‍Repeatedly recognized for empowering and partnering with teams to do whatever it takes to deliver on time, under budget with exceptional results.

Built for Complexity
Experienced across enterprise, SaaS, agency, and multi-brand environments where alignment and execution matter most.

Expertise

Platform Strategy

Own the ecosystem. Website strategy, CMS governance, platform modernization, roadmaps, and stakeholder alignment at scale

Web Operations

Create clarity. Publishing operations, workflows, quality assurance, cross-functional coordination, and scalable execution

Optimization

Drive outcomes. Analytics, SEO, UX, AI-enabled workflows, experimentation, continuous optimization, and measurable growth

Results

A few brands in my portfolio

Testimonials

"Jennifer is an out of the box thinker. She is a able to look at a problem and come up with solutions that other people miss. Her ability to not only problem solve but also multi-task is second to none. I was lucky enough to work with Jennifer at two companies and her passion, commitment and work ethic were constants, which showed me that she can excel in any environment."

Navarrow Wright

Chief Operating & Technology Officer - Mirror Digital

"Jennifer is a true professional digital marketer, who is adept at working in complex global environments. At Motorola, Jennifer led the digital marketing efforts for our Connected Homes business unit, responsible for both leading the digital effort for her BU, but also aligning strategies and tactics with the global digital marketing team. She is fluent in all aspects of website management, digital operations and advancements in digital marketing, but even more importantly, she knows how to size up business needs and apply the appropriate digital marketing tactics to support and achieve business objectives."

Benjamin Hill

Chair - Integrated Marketing and Demand Generation Division - Mayo Clinic

"Jennifer's exceptional blend of strategic vision and hands-on execution made her an invaluable asset to our team. Her ability to navigate complex challenges with grace and foresight significantly contributed to our client’s success. I am grateful for the opportunity to work alongside such a dedicated and talented co-worker."

Kendall Walker

Senior Director of Client Services

"Jennifer was exceptionally well-organized, set clear and direct expectations, and consistently supported me. Her leadership and comprehensive skills empowered both my team and me to thrive."

Gregory Markowski

Lead Infrastructure Engineer - eVisit

"Jennifer's guidance on technical SEO requirements was so critical during our migration from one platform to another. Partnering with Jennifer on this work was a huge impact to our search engine rankings.

Her organization and knowledge is really motivating and makes every interaction a pleasure."

Jennifer Buggica Gutierrez

Sr. Manager, Search and Website Experience - Masonite

"I worked with Jennifer on a number of projects and always found her very helpful, super efficient and organised and always ensured we were kept up to date with progress or requirements.

I would welcome the opportunity to work with Jennifer again in the future."

Catherine Horsfall

Channel Marketing Manager (A&D) - Masonite UK