Walk through walls
At Masonite, I successfully balanced Gantt charts and sprints to drive the replatform of the company’s corporate and residential site from WordPress to Optimizely DXP.
Company
Masonite
Initiative
Website redesign and replatform
Timeline
2+ years
Responsibilties
Challenge
Inherited pre-selected platform and partner selection with an unclear scope and undefined requirements.
Goal
Launch an author-first CMS with an experience that better served the strategic value target; include a new product visualizer.
Approach
Forged collaborative relationships, partnering with stakeholders to soft launch, then iterate subsequent rollouts. Better requirements definition to meet marketing needs.
Outcome
Redesigned and replatformed global website. Reduced digital footprint from 400+ pages and various content management systems (i.e., WordPress) and user experiences to >200 pages on one enterprise platform (Optimizely), taxonomy, and unified customer journey.
More work
