Disruptive eCommerce
Following the unveiling of a new marketplace with the soft launch of its website; my client approached me in support of hard launch readiness that would include a significant marketing plan investment including paid media.
Company
Confidential
Initiative
Website and digital landscape audit
Timeline
1 month
Responsibilties
Challenge
Massive site with +6k pages, custom built, rigid framework, not content managed, brittle architecture
Goal
Educate client on the current state of the site gently; ensuring the delivery of digestible bytes of audit results.
Approach
Narrow down scope to audit 25 key pages based on a combination current traffic and planned paid media. Leverage Semrush along side various testing tools such as Google Lighthouse, axe DevTools, Mobile FIRST
Outcome
Deliver 50+ page audit, present Scorecard and Recommendations which promised remediation implementation to improve site health (+20%), conversions (+25%) and decrease compliance violations (-60%), security vulnerabilities (-45%), and cart abandonment(-50%).
More work
